Midland Langar Seva Society initiative leaders, Randhir Singh and Parmjit Singh came to us with their project.
We were to create a website and continue to build on a social presence based solely around their passion and personable approach to helping others as well as to reach and incite a higher rate of engagement from the local communities surrounding them.
To raise awareness of and enhance the amount of volunteers/donations made towards the Midland Langar Seva Society homeless meal initiative.
One aspect of this project we decided we didn't want to lose sight of as a team, was how the project was initially formed and the roots behind it. This is something we not only advised the client to keep hold of throughout, but which they pushed for also themselves.
This was something we aimed to keep prevalent and at the forefront of everything done as we felt it would help build their authority within the community and allow for more transparency amongst potential supporters.
Through both the newly formed website and their social channels we made sure to remain consistent with the image and tone of voice already held by the organisation from their years of service, as well as building an active and very much engaged audience with which to push upcoming content too.
Our methodology and personable approach to this project has enabled for the Midland Langar Seva Society team to see a growth within their own team but also further support from the outer communities also.
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