Safeaid Services are a provider of First Aid, Health and Safety and Fire Safety courses to individuals, businesses and schools based in and around the West Midlands area.
Being set up in 1995 they have established themselves as a dominating and well renowned voice for the health sector, but now looking to increase their presence online and continue to enhance awareness of their business to potential, local clients.
Construct a website rebuild detailing all future courses being held by Safeaid Services and raise awareness of the company using external Digital services.
Safeaid, although predominantly a provider of on site courses, also offer state of the art equipment for offices or schools.
As a service this was initially pushed to the background of the companies initial website, and is one part of the new site rebuild we suggested taking more of a lead position. This was in no way to overshadow the main services being provided, but as a means of bringing to the attention of those who access the site or visit any of the channels run by Safeaid Services.
The courses themselves also required better placement within the site, which we worked to improve as well as offering a more accessible and user friendly sign up/contact area for potential clients to utilise when entering the website and interacting with the content.
Using content taken from the previous site, we determined which sections to keep and would continue to add value to the business, before editing and optimising for use within search engines, to which we would mainly use to target locally.
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