NHS
Local Vaccination Campaign

The NHS needed support in promoting a local vaccination campaign aimed at increasing uptake among underserved communities. To maximise outreach and engagement, they partnered with us to deliver a targeted digital and print campaign that raised awareness while aligning with official public health messaging.
What we did
We delivered a targeted digital strategy using social media, supported by printed flyers across local venues. Our culturally sensitive visuals helped engage diverse communities, while we managed their social media and ad spend to boost vaccine awareness, ensuring all messaging aligned with NHS public health guidelines.

Our mission

Our mission was to support NHS in increasing local vaccine uptake by creating accessible, inclusive, and impactful communications. We aimed to engage hard-to-reach communities through a tailored strategy that combined digital reach with on-the-ground presence, ensuring clarity, trust, and alignment with public health goals.

Campaign
Planning

We conducted audience research and set clear goals, timelines, and KPIs. By mapping out digital and print touchpoints, we created a strategic roadmap to guide outreach, helping NHS effectively engage underserved communities while aligning with public health messaging.

Social Media Strategy

We managed NHS social content and paid campaigns across Facebook and Instagram. Our posts informed and engaged the public, raised awareness about vaccine access, and encouraged bookings, all while following strict public health messaging guidelines.

We designed culturally sensitive flyers and distributed them across schools, pharmacies, and community venues. These visually engaging, easy-to-read flyers supported the digital campaign and helped reach offline audiences with consistent public health messaging.
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Printed
Flyer Design

Digital Strategy

Our team crafted a comprehensive digital plan outlining platforms, content types, and ad spending. This ensured all online efforts supported the NHS’s mission to increase vaccination uptake through accessible and targeted communication.
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working together for patients

Results

The campaign resulted in a noticeable increase in vaccination appointments and significantly raised community awareness of the importance of immunisation.

Conclusion

Our integrated approach successfully combined digital and physical outreach, highlighting the impact of cohesive strategies in public health campaigns.

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Contact Us
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Whether you have questions, need support, or want to explore partnership opportunities, our team at 5rv Digital is here to help. Get in touch with us to discover how we can support your digital growth and drive your business success.

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