BT Sports
Product Launch Consultation

We collaborated with a BT Sport vendor to provide strategic consultation for launching a product in the UK market.
The client required expert guidance on how to enter the competitive digital space with impact and clarity.

What we did

We delivered a comprehensive digital marketing strategy, focusing on competitive analysis, audience targeting, and brand positioning. Our work included campaign planning, consultation on channel selection, and recommendations for visual direction and content tone to help the brand make a confident debut.

Our mission

Our mission was to guide BT Sport’s vendor through a successful UK product launch by offering insight-led strategy and actionable marketing direction. We aimed to support their team in making informed decisions that would connect effectively with UK audiences.

Campaign
Planning

We supported the campaign by defining goals, audience insights, and key messaging touchpoints. Our planning process gave BT Sport’s vendor a strategic framework to launch their product effectively in a competitive UK market.

Enhanced Online Presence

We consulted on ways to strengthen digital presence through consistent messaging and platform-appropriate content. This helped position BT Sport’s offering as credible and compelling to the UK audience at launch.

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Digital Strategy

We advised on digital channels, content approaches, and ad targeting to support BT Sport’s entry into the UK market. The strategy ensured the campaign maximised digital impact while staying aligned with the brand’s identity and tone.

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Results

The consultancy resulted in a refined launch plan, more substantial brand alignment, and a clear go-to-market roadmap. The client felt well-equipped to move forward in a fast-paced media environment confidently.

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Conclusion

Our strategic input helped set the foundation for a smooth market entry, demonstrating the value of early-stage marketing consultation for high-impact product launches.

BT SportsProduct Launch Consultation