University of Birmingham – Digital Engagement Case Study

Campaign
Planning

We developed a campaign strategy focused on student engagement, outlining goals, content channels, and a delivery schedule. Our plan combined digital and print media to maximise reach within the university environment and ensure measurable impact.

Social Media Strategy

We produced and scheduled student-focused content across major platforms. Each post was crafted to engage students, promote university events, and enhance visibility using organic content and paid boosts.
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Printed Flyer Design

We created bold, informative flyers promoting campus events and university resources. Distributed in student-heavy areas, these flyers were designed to complement online efforts and reinforce key messages in high-traffic environments.
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Digital Strategy

Our digital approach included platform selection, tone of voice guidance, and targeted messaging. The plan supported the University of Birmingham’s efforts to reach students with relevant, timely content across digital channels.
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Encourage
education
digitally

Results

The campaign achieved strong engagement across digital platforms and saw high traffic to the new website. The student-focused approach resulted in increased awareness of university services and events.

Conclusion

By combining tailored web design, eye-catching print, and targeted social ads, we successfully helped the University of Birmingham strengthen its communication with students through a well-rounded and data-informed strategy.

University of Birmingham
Driving Student Engagement & Enhancing Digital Outreach

Our mission

University of BirminghamDriving Student Engagement & Enhancing Digital Outreach

Our mission

University of Birmingham
Driving Student Engagement & Enhancing Digital Outreach