Privacy Policy

UK GDPR & Data Protection Act 2018 Compliant · Last Updated: August 2026

1. Introduction

This Privacy Policy explains how 5RV Digital ("we", "our", or "us") collects, uses, stores, shares, and protects personal information when you visit our website, enquire about our services, or engage us to provide digital marketing, website development, branding, SEO, advertising, and consultancy services.

We are committed to protecting your personal information and processing it in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy legislation.

This Privacy Policy should be read alongside our:

  • Terms of Service
  • Cookie Policy
  • Data Protection Complaint Page

2. Who We Are

5RV Digital is a business-to-business digital marketing agency providing services including:

  • Search Engine Optimisation (SEO)
  • Website Design & Development
  • PPC & Paid Advertising
  • Branding & Graphic Design
  • Social Media Marketing
  • Content Marketing
  • Technical Website Audits
  • Digital Consultancy

5RV Digital is the Data Controller for the personal information collected directly through this website.

Where we provide professional services that require access to our clients' systems or platforms, we may also act as a Data Processor on behalf of our clients.

If you have questions regarding this Privacy Policy, please contact us using the details at the end of this page.

3. Information We Collect

We only collect information necessary to provide our services, communicate with you, and operate our business effectively.

Information you provide directly

This may include:

  • Full name
  • Business name
  • Job title
  • Email address
  • Telephone number
  • Billing information
  • Website URL
  • Project requirements
  • Marketing enquiries
  • Contract documentation

Information collected automatically

When you use our website we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website usage statistics
  • Referral source
  • Pages visited
  • Session duration
  • Technical diagnostic information

4. How We Use Your Information

We use personal information to:

  • Respond to enquiries
  • Prepare quotations and proposals
  • Deliver contracted services
  • Manage client projects
  • Improve our website
  • Monitor website performance
  • Process invoices
  • Meet legal obligations
  • Prevent fraud and abuse
  • Communicate important service updates
  • Send marketing communications where consent has been provided or where permitted under legitimate interests

5. Data Controller & Data Processor Responsibilities

5RV Digital acts primarily as a Data Controller when collecting personal information directly through our website, contact forms, quotations, newsletters, and business communications.

However, while providing digital marketing and technical services, we may also act as a Data Processor on behalf of our clients.

This includes situations where clients authorise us to access:

  • Website hosting accounts
  • Website content management systems
  • Google Analytics (GA4)
  • Google Tag Manager
  • Google Search Console
  • CRM platforms
  • Email marketing platforms
  • Advertising accounts
  • Customer databases
  • Other business systems containing personal data

When acting as a Data Processor:

  • We process personal data only on the documented instructions of our client.
  • We maintain strict confidentiality over all client information.
  • Appropriate technical and organisational security measures are implemented to protect personal data.
  • Client information is never used for our own marketing purposes.
  • Access is restricted only to authorised personnel who require it to deliver contracted services.

6. Our Legal Basis for Processing

Depending on the circumstances, we process personal information under one or more of the following lawful bases:

  • Performance of a Contract
  • Legitimate Interests
  • Legal Obligation
  • Consent

7. Cookies and Technical Tracking

Our website uses cookies and similar technologies to support website functionality, improve security, remember your preferences, and analyse website performance.

To ensure compliance with UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and Information Commissioner's Office (ICO) guidance, we maintain a separate Cookie Policy containing a complete register of the cookies and tracking technologies used on our website.

Our Cookie Policy explains:

  • The exact cookies used
  • Cookie providers
  • Their specific purpose
  • Expiry periods
  • Consent management
  • How to withdraw consent

Before any non-essential cookies are placed on your device, we request your consent through our Cookie Consent Banner.

For complete details, please refer to our Cookie Policy.

8. Who We Share Your Information With

We only share information where necessary to provide our services or comply with legal obligations.

This may include:

  • Cloud hosting providers
  • Payment processors
  • CRM providers
  • Analytics providers
  • Marketing software providers
  • Professional advisers
  • Legal authorities where required by law

We never sell personal information.

9. Data Retention

We retain personal information only for as long as necessary.

Strictly Necessary Cookies

Data Category  Retention Period  Purpose 
Website enquiries  Up to 3 years  Responding to enquiries and future business communication
Marketing preferences  Until consent is withdrawn Marketing communications
Client project information Up to 6 years  Contract management and support
Financial records  Up to 7 years UK tax and accounting obligations
Technical website logs Up to 12 months  Security monitoring

10. Data Security

We implement appropriate technical and organisational measures including:

  • SSL encryption
  • Secure hosting
  • Role-based access controls
  • Password management
  • Firewall protection
  • Malware protection
  • Routine software updates
  • Secure backups

11. International Data Transfers

Where personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, including approved contractual mechanisms where required by UK GDPR.

12. Your Rights

Under UK GDPR you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where applicable
  • Lodge a complaint with the Information Commissioner's Office (ICO)

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for their privacy practices and encourage you to review their individual privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, business operations, or our services.

The latest version will always be available on this page.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us.

5RV Digital

Email: hello@5rv.digital

Phone: 020 3150 3202

Address: Beech House 1A & 1B, Greenfield Crescent, Edgbaston, Birmingham B15 3BE

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