Cookie Policy & Cookie Preferences

UK GDPR & Privacy and Electronic Communications Regulations (PECR) Compliant · Last Updated: July 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website.

They help websites function correctly, improve security, remember your preferences, and understand how visitors interact with online content.

 

At 5RV Digital, we use cookies to provide a secure browsing experience, improve website functionality, analyse website performance, and enhance the services we offer. Some cookies are essential for the operation of our website, while others help us understand visitor behaviour or measure the effectiveness of our marketing activities.

 

Where required by UK law, non-essential cookies are only placed on your device after you have provided your consent.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation and security of our website. Without them, certain features and services may not function correctly.

Strictly necessary cookies help us to:

  • Maintain secure browsing sessions  
  • Remember your cookie preferences  
  • Protect website forms against spam and malicious activity  
  • Enable core website functionality  
  • Support website administration and security  

These cookies cannot be disabled through our Cookie Preference Centre.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

They may collect information such as:

  • Pages visited  
  • Time spent on pages  
  • Visitor journeys throughout the website  
  • Device and browser information  
  • General website performance  
  • Traffic sources  

This information is aggregated and anonymous wherever possible and helps us continually improve our website.

Analytics cookies are only activated after you provide your consent.

Functional Cookies

Functional cookies remember preferences you have previously selected to improve your browsing experience.

Examples include:

  • Language preferences  
  • Accessibility settings  
  • Saved form information  
  • Website interface preferences  

These cookies improve usability but are not essential for the website to operate.

Marketing Cookies

Marketing cookies help us measure advertising performance and improve the relevance of our marketing campaigns.

Where enabled, these cookies may:

  • Measure campaign effectiveness  
  • Track website conversions  
  • Support remarketing activities  
  • Improve advertising performance  

Marketing cookies are only placed after you have provided your explicit consent.

3. Cookie Inventory

Below is an overview of the cookies that may be used on the 5RV Digital website.

Strictly Necessary Cookies

Cookie Name  Provider  Purpose  Expiry 
cookie_consent  5RV Digital  Stores cookie consent preferences  12 Months 
PHPSESSID  5RV Digital  Maintains secure user sessions  Session 
csrf_token  5RV Digital  Protects forms against security attacks  Session 

Analytics Cookies

Cookie Name  Provider  Purpose  Expiry 
_ga  Google Analytics  Distinguishes unique website visitors   2 Years  
ga*   Google Analytics  Maintains session and usage statistics  2 Years 
_gid  Google Analytics  Distinguishes users   24 Hours  
_gat  Google Analytics  Controls request rates   1 Hour  

Google Tag Manager

Cookie Name  Provider  Purpose  Expiry 
gtm_*  Google Tag Manager   Supports tag deployment and configuration   Varies   

Functional Cookies

Cookie Name  Provider  Purpose  Expiry 
language_preference   5RV Digital  Stores preferred language   12 Months  
accessibility_settings   5RV Digital   Stores accessibility preferences   12 Months  

Marketing Cookies

Cookie Name  Provider  Purpose  Expiry 
_fbp  Meta   Measures advertising performance   90 Days  
fr   Meta  Delivers advertising and measures engagement   90 Days  
_gcl_au  Google Ads   Measures advertising effectiveness   90 Days   
_ln_or   LinkedIn  Analytics and conversion tracking   1 Day   

Note: The cookies listed above may change as our website, services, or third-party integrations evolve. Our Cookie Policy will be updated accordingly.

4. Analytics & Tracking Technologies

Google Analytics

We use Google Analytics to understand how visitors use our website and identify opportunities to improve user experience.

 

Analytics may collect information including:

  • Website pages visited  
  • Session duration  
  • Device and browser type  
  • Geographic region (non-precise)  
  • Website traffic sources  

 

Google Analytics does not provide us with information that directly identifies individual visitors.

Google Tag Manager

Google Tag Manager allows us to deploy and manage website tags efficiently.

Google Tag Manager itself does not collect personal information but may activate analytics or marketing tags depending on your cookie preferences.

 

5. Cookie Consent & Managing Preferences

When you first visit our website, you will be presented with our Cookie Consent Banner.

You may choose to:

  • Accept all cookies  
  • Reject all non-essential cookies  
  • Manage your cookie preferences  
  • Change your consent at any time  

 

Manage Your Preferences

 

In line with UK GDPR and PECR requirements, all non-essential cookies are disabled by default. We do not use pre-ticked consent boxes.

 

You can update or withdraw your consent at any time using the Cookie Preference Centre available on our website.

 

6. Managing Cookies Through Your Browser

Most modern web browsers allow you to control cookies through their settings.

You can usually:

  • View stored cookies  
  • Delete cookies  
  • Block all cookies  
  • Block third-party cookies  
  • Clear browsing data  

Please note that disabling certain cookies may affect the functionality and performance of some parts of our website.

7. Data Retention

We retain cookie-related information only for as long as necessary to fulfil the purposes described in this Cookie Policy and to comply with applicable legal obligations.

Where cookies collect information relating to business enquiries or website interactions:

  • Business lead information may be retained for up to 3 years following the last meaningful interaction.  
  • Client contractual records may be retained for 6–7 years to comply with UK tax, accounting, and contractual obligations.  
  • Analytics and performance data are retained according to the retention periods configured within the relevant third-party platforms.  

Once retention periods expire, data is securely deleted or anonymised where appropriate.

 

8. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in legislation, regulatory guidance, website functionality, or the technologies we use.

Any updates will be published on this page together with a revised "Last Updated" date.

We encourage visitors to review this Cookie Policy regularly.

 

9. Contact Us

If you have any questions regarding this Cookie Policy or how cookies are used on our website, please contact us.

5RV Digital

Email: hello@5rv.digital

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