Address
Beech House
1a & 1b, Greenfield Crescent
Edgbaston Birmingham, B15 3BE
This Cookie Policy explains how 5RV Digital uses cookies and similar technologies across the 5RV Digital website.
When someone visits a website, small pieces of information are often stored in the browser to help the website function properly, remember settings, measure performance, or understand how visitors interact with pages.
Some of these technologies are essential to basic website operation. Others help website owners improve services, analyse traffic, or measure advertising performance.
This policy explains what cookies are, why they are used on the 5RV Digital website, how long they may remain active, and how visitors can manage their preferences.
This policy should also be read alongside the Privacy Policy, which explains how personal data is collected, stored, and processed by 5RV Digital under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Cookies are small text files placed on a device when a website is visited through a browser. They help websites recognise devices, maintain secure sessions, remember visitor preferences, and understand how visitors use different pages and features.
Some cookies operate only during a browsing session and disappear when the browser is closed. Others remain stored for longer so that settings and preferences are remembered on future visits.
Cookies may be placed directly by the website itself or by third-party services connected to the website.
Alongside cookies, websites may also use technologies such as tracking pixels, scripts, tags, embedded content, local storage, and analytics tools. Throughout this policy, these technologies are collectively referred to as "cookies" unless stated otherwise.
5RV Digital uses cookies for several operational and performance-related reasons.
Some cookies are necessary for the website to function correctly. Without them, certain pages, forms, or security features may not work as intended.
Other cookies help 5RV Digital understand how visitors use the website. This includes understanding which pages are visited most often, where visitors arrive from, how long pages take to load, and whether users encounter technical issues while browsing.
Marketing and advertising cookies may also be used to measure campaign performance, track conversions, or understand how visitors interact with advertisements across platforms such as Google, LinkedIn, or Meta.
Where consent is legally required, non-essential cookies are only activated after a visitor has provided consent through the website cookie banner or consent management tool.
The use of cookies on this website is governed primarily by:
Necessary cookies are used under the legitimate interests of maintaining website security, accessibility, and core functionality.
Analytics, marketing, and advertising cookies operate based on user consent, where required by law.
Visitors may withdraw or update consent preferences at any time through the cookie settings available on the website.
Different cookies serve different purposes. Some are temporary and disappear once a browser session ends. Others remain active for a longer period.
The categories below reflect the main technologies currently used across the website.
The exact cookies active on the website may change over time as services, integrations, or operational requirements are updated.
Necessary cookies help basic parts of the website operate correctly.
These cookies may support:
Without these cookies, some parts of the website may not function properly.
Because these technologies support core website operation, they usually remain active regardless of cookie consent preferences.
5RV Digital uses analytics technologies to understand how visitors interact with the website.
This information helps identify:
Analytics tools do not exist simply to collect numbers. They help website owners identify whether content is useful, whether pages are functioning correctly, and whether visitors can navigate the site without difficulty.
Some analytics technologies may collect information such as:
5RV Digital may use services such as Google Analytics 4 (GA4) to support this reporting.
Where visitors reject analytics cookies through the consent banner, only limited anonymous technical information may continue to be processed where legally permitted for security, fraud prevention, or aggregated website modelling.
The website may use advertising and conversion tracking technologies provided by services such as:
These technologies help measure whether advertising campaigns lead to enquiries, page visits, or conversions.
For example, if someone visits the website after clicking a LinkedIn advertisement, a marketing cookie may help record that interaction so campaign performance can be measured accurately.
These technologies may track browsing behaviour across websites operated by different organisations. Marketing cookies are not activated for UK or EU visitors unless consent has been provided.
Some parts of the website may contain content provided by external platforms rather than directly by 5RV Digital.
Examples may include:
When these services load, the third-party provider may place its own cookies or tracking technologies on the visitor’s device.
5RV Digital does not control how third-party providers manage their own technologies, retention periods, or processing activities. Visitors should review the relevant privacy and cookie policies of those providers separately where required.
When visitors first access the website, a cookie banner or consent tool may appear requesting consent for non-essential cookies.
This allows visitors to:
Consent choices are stored so that preferences can be respected during future visits.
Visitors can usually update or withdraw consent later through the cookie settings link available on the website.
Most browsers allow cookies to be controlled through browser settings.
Visitors can usually:
Blocking certain cookies may affect website functionality or prevent some pages and forms from operating correctly.
Browser support pages normally guide:
Like most modern websites, 5RV Digital automatically records limited technical information when visitors access the site.
This may include IP address information, browser type, operating system, device identifiers, referring URLs, timestamps, and server activity logs.
This information helps maintain:
Technical logs may also help identify malicious traffic, attempted attacks, or abnormal website activity.
5RV Digital does not use server log information to personally identify visitors unless required for security investigations, legal obligations, or fraud prevention purposes.
Some third-party providers connected to the website may process information outside the United Kingdom. Where this occurs, 5RV Digital aims to work with providers that maintain appropriate safeguards for international data transfers in accordance with UK GDPR requirements.
Cookie technologies, third-party integrations, and legal requirements can change over time. Because of this, 5RV Digital may update this Cookie Policy periodically to reflect operational, legal, or technical changes affecting the website.
The latest version published on this page: 26-05-26
Questions relating to this Cookie Policy, website tracking technologies, or privacy-related matters can be directed to: 5RV Digital.
For privacy-related requests concerning personal data, visitors may also contact the business directly through the contact information available on the website.
Email: hello@5rv.digital
Contact: +44 0203 150 3202