Paid media and PPC
with a purpose

Reach the right people with paid campaigns built around your objectives. We plan, manage and refine activity with your budget and customer journey in mind.

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Expertise

Paid campaigns built Printed performance charts, notebook and calculator beside a laptoparound your audience

Paid media should do more than attract clicks. We consider who you need to reach, what you want them to do and how to measure meaningful actions.

Colleagues discussing digital work at a shared desk in an open office

Paid media planning

We start with your objectives, audience and available budget, then identify the channels and campaign structure that fit.

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Person researching and working on a laptop

Paid search campaigns

Reach people actively searching for relevant products and services with carefully organised keywords, adverts and landing pages.

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Team reviewing laptop dashboards and collaborating on campaign performance

Paid social campaigns

Plan audience-led social advertising with messages and creative suited to the platform and the action you want people to take.

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Three colleagues sharing ideas around laptops and a notebook

Audience and keyword research

We investigate search intent, audience needs and suitable targeting options to focus campaigns on relevant opportunities.

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Printed performance charts, notebook and calculator beside a laptop

Conversion tracking

We agree which actions matter, review the available tracking and work with your team to check that reporting reflects those actions.

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Team collaborating around laptops to plan a digital project

Budget and bidding

Budgets and bidding are reviewed against your priorities, account data and the opportunities available, with spend discussed openly.

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Team collaborating around laptops and reviewing performance dashboards

Campaign optimisation

We review search terms, audiences, adverts and performance regularly, making considered changes and learning from the results.

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Laptop displaying website analytics charts and performance data

Clear reporting

Understand what has been spent, what the campaigns have delivered and which actions we recommend next, without hiding behind jargon.

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Paid media planningPaid search campaignsPaid social campaignsAudience and keyword researchConversion trackingBudget and biddingCampaign optimisationClear reporting

TOOLS BEHIND THE WORK

Platforms

Tools behind our work

We work with the platforms and reporting tools suited to your campaigns and team.

Webflow
Flexible marketing websites using reusable layouts and structured content.WordPress
Flexible publishing and content management for growing businesses.Shopify
Ecommerce websites built around product discovery and checkout.WooCommerce
WordPress ecommerce with control over products and checkout.Custom & headless
Tailored workflows, integrations and flexible content delivery.Wix Studio
Visual website editing for teams managing their content.Squarespace
Straightforward websites with accessible day-to-day editing tools.

Process

Our paid media process

01

Plan

Agree your objectives, audiences, budget and suitable campaign channels.

02

Set up

Build the campaign structure, prepare adverts and check conversion tracking.

03

Launch

Launch the agreed campaigns and monitor delivery and early signals.

04

Optimise

Review results and spend, refine campaigns and report on the next steps.

Selected work

Selected work from our studio

16 projects across website design and development

QMS Property project showcaseQMS Property project showcaseQMS Property project showcase
Web DesignSEO

QMS Property

Web Design & Branding

Seehra Transport project showcase
BrandingWeb DesignSocialSEOMeta Ads

Seehra Transport

Website & Meta Ads Strategy

SPN project showcaseSPN project showcase
BrandingWeb DesignSocialSEO

SPN

Website & Branding

Network Consultancy project showcase
Web DesignSocialSEOGoogle Ads

Network Consultancy

Website, SEO Strategy & Advertising Strategy

P & J Glass project showcase
BrandingWeb Design

P & J Glass

Web Design & Branding

P & J Revolution project showcase
Web DesignBranding

P & J Revolution

Web Design & Branding

P & J Bespoke project showcaseP & J Bespoke project showcase
Web DesignBranding

P & J Bespoke

Web Design & Branding

Aventus Ltd project showcase
Web DesignBranding

Aventus Ltd

Web Design & Branding

Ecommerce Medicine project showcase
Web DesignSEO

MedsGo

Website & SEO Strategy

Explore our work

5RV INSIGHTS

Paid media insights.

Make every visit count. Explore the website experience, search visibility and digital foundations that support your wider campaigns.

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Industries

Paid media across industries

Different industries need different audiences, messages and measures. We plan paid activity around your offer, budget and customer journey.

TechnologyHealthcarePropertyEcommerceEducationLeisure & Hospitality

Technology

Make Complex Services Easier to Understand

Give buyers a clear route from a technical problem to the right solution, using practical explanations, credible evidence and straightforward ways to enquire.

↗
  • Service architecture
  • Case study design
  • Lead generation

Healthcare

Help People Find Essential Information

Organise information around patient and community needs, using clear language, accessible layouts and straightforward routes to important services and resources.

↗
  • Accessible layouts
  • Clear content
  • Mobile-first design

Property

Turn property searches into enquiries.

Make listings easy to browse, give each property room to tell its story and help buyers and tenants take the next step with confidence.

↗
  • Property listings
  • Local search
  • Enquiry journeys

Ecommerce

Help Shoppers Choose With Confidence

Organise product collections clearly, answer common questions on product pages and create a straightforward journey from browsing through to checkout.

↗
  • Product discovery
  • Product page design
  • Checkout journeys

Education

Give Students a Clear Next Step

Structure information around student needs, whether they are exploring courses, discovering opportunities, understanding campus life, or finding the right support.

↗
  • Information Architecture
  • Student Journeys
  • Accessible Content

Leisure & Hospitality

Make the Experience Start Online

Show what makes a place worth visiting, then help families, schools and groups find relevant experiences and plan their visit.

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  • Experience showcases
  • Group enquiries
  • Visual storytelling
Our Approach

A Considered Approach to Website Design

We consider how your website's content is structured, how easily visitors can navigate it and how accessible it is across devices. These foundations also support search visibility and help prepare your website for evolving AI-driven search experiences.

5RV
Website Design
BUILT AROUND YOUR BUSINESS
Built around the right foundations

We consider how your website needs to work before deciding how it should look. Each stage supports a more useful experience for visitors and a more manageable website for your team.

Plan
Design
Build
  • Business objectives and audience needs
  • Website structure and content priorities
  • Platform and functionality requirements
  • User journeys and page layouts
  • Responsive and accessible experiences
  • Clear navigation and calls to action
  • Reliable development and integrations
  • Search-friendly technical foundations
  • Testing, refinement and handover

A LITTLE CLARITY

Good questions.
Clear answers.

A few things you might want to know before we build what’s next.

Something else on your mind?

Let’s talk about it
Do you provide web design services in Birmingham?

Yes. 5RV Digital is based in Birmingham and works with businesses throughout the West Midlands and across the UK. We design and develop websites for businesses looking to launch a new site, improve an existing one, or make better use of their digital presence.

What is included in your website design service?

This depends on the project. Work can include planning, website structure, user experience, visual design, development, responsive layouts, content management and essential integrations. We agree on the requirements before work begins.

Can you redesign our existing website?

Yes. We can review your current website, identify what needs improving, and plan a redesign around your business objectives. This can include changes to navigation, content, page layouts, functionality, and technical foundations.

Which website platform should we use?

The right platform depends on your content, functionality, budget, and how you plan to manage the website. We work with platforms including WordPress, Webflow, Shopify and others, and can help assess which is suitable for your requirements.

Will our website work on mobile devices?

Yes. We consider mobile, tablet, and desktop layouts throughout design and development. We also test important pages and journeys across different screen sizes.

Can you help improve our website's visibility in search engines?

Yes. We consider search-friendly website structure and technical foundations during the project. When needed, we can support this with further SEO work to improve how your website is found in search results.

Related services

Social MediaSEOBrandingDigital MarketingAll services
Reviewing a campaign report

Let's talk about your paid campaigns

Whether you are starting from scratch or reviewing an existing account, tell us what you want your campaigns to achieve.

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