Visual Identity Design
in Birmingham

5RV Digital creates visual identities that make your brand easy to recognise. We bring logos, colour, typography and imagery together in a design system your team can use across print and digital.

TOOLS BEHIND THE WORK

Featured work

Outdoor education brochure spread

Hilston Park

Visual identity in use

Laja's Kitchen restaurant menu branding mockup

Laja's Kitchen

Restaurant identity and menus

MedsGo teal branded lanyard mockup

MedsGo

Logo system and brand applications

W13 Group colour and monochrome wordmark variations

W13 Group

Logo, colour and typography

The Scholar education brand brochure mockup

The Scholar

Education identity and print collateral

Our Process

How 5RV designs your visual identity

1

Discover your brand

2

Set the creative direction

3

Design the identity

4

Put it to work

5

Refine the details

6

Hand over the system

Industries

Visual identity
across industries.

A clinic, a university and a retail brand each need to communicate differently. We design around where people meet your brand, from wayfinding and printed materials to packaging and digital screens.

Technology

Make technical brands easier to recognise.

We use typography, diagrams and graphic patterns to give complex services a clear visual language.

↗
  • Service architecture
  • Case study design
  • Lead generation

Healthcare

Help people recognise trusted information.

We design with clear contrast, readable type and a consistent visual hierarchy for patient information and public spaces.

↗
  • Accessible layouts
  • Clear content
  • Mobile-first design

Property

Give property brands a distinctive presence.

We bring identity, imagery and typography together so listings, brochures and signage feel like part of the same brand.

↗
  • Property listings
  • Local search
  • Enquiry journeys

Ecommerce

Help products stand out together.

We develop a visual system that can distinguish product ranges while keeping packaging, labels and digital listings recognisable.

↗
  • Product discovery
  • Product page design
  • Checkout journeys

Education

Make information easier to navigate.

We create visual rules that work across prospectuses, signage, events and student communications.

↗
  • Information architecture
  • Student journeys
  • Accessible content

Leisure & Hospitality

Carry the identity from booking to arrival.

We develop a consistent look for visitor guides, signage and printed materials that helps people recognise the venue at every step.

↗
  • Experience showcases
  • Group enquiries
  • Visual storytelling
Our Approach

A visual identity your team can use every day

We design visual identities with the people who will use them in mind. At 5RV Digital, we bring the core design elements together and test them across the materials that matter to your business.

01
Identity system
DESIGNED FOR EVERYDAY USE
From first impression to handover

See how the identity works across different materials and get clear guidance for keeping future work consistent.

  • Identity overview
  • Logo variations and lockups
  • Colour palette and contrast
  • Typography and hierarchy
  • Imagery and art direction
  • Graphic elements and patterns
  • Brand guidelines and files
  • Logo variations and lockups
  • Colour palette and contrast
  • Typography and hierarchy
  • Imagery and art direction
  • Graphic elements and patterns
  • Brand guidelines and files
  • Logo variations and lockups
  • Colour palette and contrast
  • Typography and hierarchy
  • Imagery and art direction
  • Graphic elements and patterns

A LITTLE CLARITY

Good questions.
Clear answers.

A few things you might want to know before we build what’s next.

Something else on your mind?

Let’s talk about it

We bring strategy, design and digital marketing together around your business goals. From improving your website to reaching the right audience, we connect the work so your brand has a clearer, more consistent digital presence.

Our services include website design and development, branding, search engine optimisation, paid advertising, social media marketing and digital strategy. We can support one part of your marketing or bring several services together.

Yes. We can review your current website, search visibility and marketing activity, then identify what needs improving. That could mean refining the user experience, updating content or connecting your campaigns more effectively.

We agree on the goals that matter to your business and track relevant measures such as enquiries, conversions, search visibility and engagement. We review performance and use what we learn to refine the work.

Start with a conversation about your business, your audience and what you want to achieve. Get in touch with the team or book a discovery call so we can understand your priorities and discuss the next steps.

Colleagues reviewing design work around a table in a brick-walled studio

Work with us.

Launching a brand or refreshing the one you have? Tell us where your identity needs to work and what you want people to remember.

Get in touch